John: Hey Sanju! Sky is so clear, then why are you carrying this umbrella with you.
Sanju: I just saw the weather forecast in the news. According to it, it will rain today.
John: Oh! Wait then, I am also bringing one for myself.
This is an example of sure impact of media in our life. “If it’s written in the newspaper, it has to be true and nothing else”, such is the faith enjoyed by media. Thus media can be, as it has been since past, the most impacutous tool in INFOTAINMENT (information + entertainment). Yes today we don’t see media, in any of its form (electronic, print or web), only for entertainment but follow them for information and education as well. Today maximum of project work is done with the help of the net. It’s absolutely true that we cannot complete any of our projects without its help.
With such kind of credit enjoyed by media, comes responsibilities over their shoulders too – the responsibility of imparting the truth and not just the T.R.P. (Television Rating Point), shooting materials.
Being the fourth estate of the nation, media has all the qualities to become the most effective tool for education in India.
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A good beginning. Media has transformed from a source of information to a opinion forming body and whatever the media says is taken in as the ultimate. We the people belonging to the media; although we belong to the smallest nano-particle only; need to work on to ensure this that when time and tide both will be on our hands, we don't let the media down...
ReplyDeletehappy blogging...
cheers...
How simple examples may have a great impact, it has been clearified from your article.
ReplyDeleteVery Good,carry on.
All the best.....